- Military forces are continuously looking for innovative technology and equipment to achieve overmatch on the battlefield, and technology is continuously adapting.
- However, when a military tender is released, it can be difficult for Primes to conduct a complete market scan as OEMs often become compartmentalised as they align commercially to respondents.
- True product selection requires the ability to “brand agnostically” assess products against requirements, “independently” assess sovereign market maturity, then produce/procure products that meet end user, commercial and political needs.
- Buzzworks Market Awareness and Product Selection (MAPS) operates in concert with your team to:
* Draft strategic product architecture
* Global market scan by relevant category
* Sovereign industry maturity by category
Informed Approach to Market (ATM)
* Enhanced Capability Requirements
* Focused shaping activity
* “Long list” of suitable products in
* “Best of Breed” capability concepts
* Selection/trial methodology
* Recommended short list